
SOCIAL MEDIA TRAINING
Receive practical training on both the organic and paid sides of social media, along with AI content creation.
360° Advanced Social Media Marketing Training
Taught by a working agency, not just theory
3 weeks · 5 Live session.
Mon & Wed
6:00 PM to 8:00 PM (GST)
Breaks Included
To Be Announced
Recording & slides will be provided
Online / Live · no pre-recorded sessions
Theory & practical sessions in English
A hands-on journey from learning the fundamentals to running real campaigns, helping you grow a business, advance your career, attract clients, earn online, or build your future in social media marketing.

Receive practical training on both the organic and paid sides of social media, along with AI content creation.

Apply what you learn through real startup tasks, practical projects, and live campaign exercises.

Get 30 days of guidance to ask questions about what you learned after completing the program.
Designed for professionals, students, entrepreneurs and career-shifters who want a complete, practical understanding of digital marketing — taught through practical tasks, case studies and live demonstrations.
8 weeks · 2 sessions per week
6:30 pm – 9:00 pm (GST)
Mondays & Wednesdays
10th of January
Recording & slides will be provided
Online / Live · no pre-recorded sessions
Theory & practical sessions in English
Ostadji runs live social media campaigns for real brands every day, built to grow brand awareness, generate leads and drive sales. You learn the exact playbooks, tools and reporting we use for clients, so what you practise in the sessions is exactly what the industry pays for.
Absolutely Incredible! As my professor in the digital marketing course provided an unmatched learning journey. His expertise and engaging teaching style made every class a true gem. I'm walking away with invaluable insights and a newfound passion for digital marketing. Highly recommended!
Andrea Castellon
Our company has invited Mr. Fahad for Digital Marketing Training, Our customer get good training and novel ideas to promote online Business, Mr. Fahad is well equipped.
Rehan Nabi
Fahad Sharif was an amazing tutor, great charisma and always took the time to answer questions in a great detail, even if it was off topic. Very easy to follow, would 100% recommend!!!!
Ines
You’ll Receive Upon Program Completion


You will receive these certifications after passing the assessments administered by Hubspot ( *T&C apply)
* Tools may change to match current industry use, ensuring your knowledge stays relevant and up to date.
◎ Program Details
◎ Participant Introductions
◎ Introduction to Social Media Marketing
◎ What are Ad Managers
◎ Difference between traditional and digital marketing
◎ Benefits of Digital Marketing
◎ Types of Digital Marketing
◎ Understanding Metrics & Terms, MQL, SQL
◎ Four Pillars of Digital Marketing
◎ Social Media Algorithms
◎ Tools Overview of Social Media Marketing
◎ Different between Organic & Paid Traffic
◎ Pull & Push Marketing
◎ Social Media Marketing Tools to Use
◎ Types of Social Media Ads
◎ Types of Social Media Marketing
◎ Social Media Stats & Lifecycle
◎ Ads type, Setup & Objective
◎ Understanding of Goal & Target Audience
◎ Social Media Management (Scheduling)
◎ Social Media Analytics
◎ Social Media Listening
◎ Effective usage of #HashTags
◎ Design Elements
◎ Meta (Facebook & Instagram) Ad
◎ LinkedIn & Tiktok Ad
◎ Measuring & Monitoring your result
◎ Conversion Setup: Meta Pixel
◎ Audience (Custom, Lookalike & Special)
◎ Retargeting Audience Setup Process
◎ Bid Strategy
◎ B2B Marketing on Social Media
◎ Meta Carousal Ad Practical Demo
◎ Meta Instant Experience Practical Demo
◎ Meta Catalog Sale Practical Demo
◎ Meta Lead Generation Practical Demo
◎ Lead Generation through form, call or whatsapp
◎ Awareness, Engagement & Sales Campaign Practical Demo
SMM – SOCIAL MEDIA MARKETING
◎ Meta Ads Manager (Facebook, Instagram)
◎ TikTok Ads Manager
◎ Twitter Ads
◎ LinkedIn Business Manaager
◎ Snapchat Ads
◎ ChatGBT for Social Media
Retargeting in social media is a strategy to show ads to users who visited a site or app but didn't complete a desired action, based on their past interactions.
◎ Conversion Setup: Meta Pixel
◎ Retargeting Audience Setup Process
◎ User Engagement: A visitor interacts with your site, tracked by a pixel.
◎ Audience Segmentation: Users are grouped by actions like viewing products or adding to cart.
◎ Ad Display: Users see personalized ads to complete their purchase.
Content marketing is vital in digital and social media marketing to engage and attract target audiences. Your message shapes audience reactions and engagement, defining your campaign's success, which is why "CONTENT IS KING." We'll explore the purposes, types, and AI tools for creating impactful content.
◎ Purpose of Content
◎ Type of Content
◎ Influencer Marketing
◎ Employee, Nano, Micro, Macro & Mega Influencer
◎ Content Examples – Apple Content Analysis
◎ How to Create Content
◎ How to Edit Video
◎ How to Use AI to Create Content
◎ How to create Generative AI content & Prompt
◎ Text to Video - AI
◎ Video to Video - AI
◎ Text to Image - AI
◎ Image to Image - AI
◎ Voice Over - AI
◎ Product Photography - AI
◎ Create a Story with Compelling Messages
◎ Brand Mood, Style & Voice
◎ Understand Basics of Lighting, Shadows, and Camera Angle
◎ Understand Negative Space & Design Consistency
Discover content creation tools and resources. Learn to adapt to AI advancements and apply them in your projects. Explore generative AI for audio, video, image, and text. Content creation is now fun with AI!
CONTENT MARKETING TOOLS
◎ Canva (Create Social Media Content)
◎ ClipChamp (Video Editing Tool)
◎ OpenAI - ChatGBT (AI ChatBot)
◎ Kapwing (Subtitle)
◎ Pebblely (Product Photography)
◎ Elevenlabs – (Text to Speech)
◎ Suno – (Ai Music)
◎ Open AI – Sora – (Text to Video)
◎ Runwayml - (Text to Video)
◎ Meta Ad guides
◎ Leonardo.ai - (Text to image)
◎ FB Create Studio (Scheduling Tool)
◎ Mid Journey – (Text to image)
◎ Asana – (Organize task & project)
◎ Synthesia (Text to Video)
RESOURCES
◎ FreePik (Stock Pictures)
◎ Artlist (For Sound Effects & Music)
◎ Flaticon (Icons)
◎ Coolors (Color Combination)
◎ Font (Dafont.com)
◎ LearnPrompt – ChatGpt
◎ AI Search Engine
◎ pexels (Royal Free lifestyle images & Video)
◎ Motionarray.com (Assets for Content Creator )
Social Media Optimization (SMO) is all about refining your social media presence to maximize engagement, brand visibility, and audience growth.
◎ Profile Optimization
◎ Post Optimization
◎ Audience Understanding and Targeting
◎ Content Strategy and Scheduling
◎ Use of Hashtags and Keywords
◎ Engagement and Community Building
◎ Consistent Brand Voice and Messaging
Develop an effective social marketing plan by integrating all components, setting budgets, and choosing the right channels. Create a roadmap that aligns your efforts with your goals for maximum efficiency.
◎ Introduction to Social Media Strategy
◎ Component of Strategy
◎ Setting SMART Objectives and KPIs
◎ Customer Journey Mapping
◎ Identifying target audience
◎ Creating buyer personas & ICPs
◎ Content Strategy
◎ Social Media Plan
◎ Building a Social Media Marketing Budget
◎ Measuring performance against KPIs
◎ Meta Carousal Ad Practical Demo
◎ Meta Instant Experience Practical Demo
◎ Meta Catalog Sale Practical Demo
◎ Meta Lead Generation Practical Demo
◎ Lead Generation through form, call or whatsapp
◎ Brand Awareness Campaign Demo
◎ Sales Campaign Demo
◎ Brief Demo of Tiktok Ads
◎ Brief Demo of Snapchat Ads
◎ Brief Demo of LinkedIn Ads
100% Secure Payment
Accepting Credit/Debit Cards, Apple Pay & Bank Transfer
Entrepreneur • Mentor • Marketing & Advertising (17+ yrs)
With over 17 years of experience in marketing and advertising, Fahad is a marketing professional and consultant specializing in digital marketing, AI-driven growth, e-commerce, and social media strategy.
Fahad has over 5 years of experience as a lecturer, trainer, and speaker, delivering structured digital and social media training programs for corporates and academic institutions. He has trained and consulted for leading organizations including Nakheel, Jumeirah Group, Sakoon Insurance, Veolia, and several other regional and international brands.
In addition to his professional consulting and training work, Fahad is the founder of Ostadji.com and previously built ShukranHabibi.ae, which was successfully acquired in 2023.
He holds an MBA from Buckinghamshire New University, UK, a BBA from Swiss Business School, Dubai, and a Diploma in Screen from QSFTV, Australia, and is professionally certified by Google, Meta, and HubSpot.
Trained Profession
900+
Corporate Sessions
50
900+ individuals mentored from over 24+ countries.
🇦🇪 UAE, 🇺🇸 USA, 🇫🇷 France, 🇩🇪 Germany, 🇵🇭 Philippines, 🇵🇰 Pakistan, 🇮🇳 India, 🇸🇦 KSA, 🇰🇪 Kenya, 🇷🇺 Russia, 🇿🇦 South Africa, 🇨🇦 Canada, 🇺🇦 Ukraine, 🇨🇳 China, 🇴🇲 Oman, 🇹🇷 Turkey, 🇪🇬 Egypt, 🇬🇧 United Kingdom,🇩🇿 Algeria, 🇱🇧 Lebanon🇨🇭 Switzerland 🇹🇭Thailand 🇯🇵 Japan 🇦🇺 Australia























