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Case Study: Monarc Hill Real Estate — Ostadji
★★★★★ 4.9 stars from Ostadji client reviews

The Meta Ads Strategy That Generated
717 Leads At A 62% Lower
Cost Per Lead For Monarc Hill

Client

Services Provided

Meta Lead Generation Website Design SEO Optimization

Performance Highlights

0
Total Leads Generated
Cumulative leads bar chart growing month by month to 717 total leads
-0%
Reduction in Cost per Lead
Cost per lead over time falling from AED 131.81 to AED 50.27, a 62% decrease
0.15%
Best Click-to-Lead Conversion Rate Achieved
Approximately 27% above the 9.53% average conversion rate reported for real estate Facebook lead campaigns. Source: WordStream and LocaliQ, Facebook Ads Benchmarks 2025.
Click-to-lead conversion rate rising 118% to 12.15%
Of every 100 link clicks, 12 became leads

Website Design

We built Monarch Hill's website from the ground up to do more than look premium. It is fast, SEO-optimized, and built to turn high-intent property searches into qualified enquiries. Buyers can discover projects, explore listings, and take action in seconds.

monarchill.com
The complete Monarc Hill Real Estate website, from hero to footer
Website still in progress.
Project Landing Pages WhatsApp Lead Capture Fast Enquiry Forms Listings & Project Showcases

Background

Monarch Hill Real Estate sells premium property opportunities across the UAE, from off-plan launches and land investments to ready residences in Dubai's most in-demand communities.

But premium listings mean nothing if the digital experience fails to convert.

Their existing website looked outdated, lacked a clear buyer journey, and was not built to generate serious enquiries. Monarch Hill needed more than a redesign. They needed a high-converting website, stronger search visibility, and targeted campaigns built to attract qualified buyers, investors, and real opportunities at scale.

Luxury Dubai penthouse terrace overlooking the Burj Khalifa skyline at sunset
Real EstateE-CommerceHealthcareFinanceEducationHospitalityRetailSaaS Real EstateE-CommerceHealthcareFinanceEducationHospitalityRetailSaaS

Challenge

Dubai real estate is a wrestling arena.

Every developer. Every brokerage. Every agent. All fighting for the same buyers.

Lead costs keep climbing. Campaigns generate volume, but not intent. Calls go unanswered. Enquiries go cold. Ad spend gets wasted.

And Monarc Hill's old website was not built to convert that traffic.

The challenge was clear: attract serious, purchase-ready buyers, reduce wasted spend, and build a premium website designed to turn attention into qualified enquiries.

The new Monarc Hill website shown on an iMac

Our Approach

We did not wait for the website.

We launched Meta Instant Form campaigns immediately, putting Monarc Hill in front of serious property buyers while the new site was being built. No delay. No lost momentum. Leads started coming in from day one.

Next, we targeted high-intent audiences across the UAE and key international markets. Every campaign had one job: generate qualified leads at a lower CPL.

Then, we made the forms work harder. Budget. Property type. Purchase timeline. Buyer intent. Low-quality enquiries were filtered out before reaching the sales team.

Meanwhile, we built an SEO-optimised, conversion-focused website designed to turn traffic into action.

What worked, we scaled. What failed, we cut. More qualified buyers. Lower CPL. A stronger lead engine built to convert.

Results

The numbers did not just improve. They moved in the right direction across every key metric.

Monarc Hill generated 717 leads while cutting the cost per lead by 62%.

The campaigns reached more than 395K people, delivered over 886K impressions, and drove 9,894 link clicks from audiences aligned with the projects.

The strongest campaigns converted clicks into leads at 12.15%, proving that the right targeting, creative, and lead journey could deliver both volume and efficiency.

More leads. Lower acquisition costs. Less wasted spend. A scalable lead engine built to keep serious property enquiries coming in.

0
Leads Generated
-0%
Reduction in Cost per Lead
0.15%
Best Click-to-Lead Rate Achieved
395K+ People Reached886K+ Impressions9,894 Link Clicks
Cost per lead cut by more than half
-62%
Proof From Inside Ads Manager
Meta Ads Manager
Meta Ads Manager pivot table showing monthly reach, impressions, link clicks, leads and cost per lead, totalling 717 leads

Spend figures are blurred to protect client confidentiality.

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