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Case Study: Inspecto Handover — Ostadji
★★★★★ 4.9 stars from Ostadji client reviews

The Meta Ads Strategy That Generated
117 Leads At A 37% Lower
Cost Per Lead For Inspecto

Client

Services Provided

Meta Lead Generation

Performance Highlights

0
Total Leads Generated
Cumulative leads chart rising to 117 total leads over three months
-0%
Reduction in Cost per Lead
Cost per lead over time falling 37% from 60.42 to 38.17
0.79%
Best Click-to-Lead Conversion Rate Achieved
Click-to-lead conversion rate rising 23% to 12.79%
Of every 100 link clicks, nearly 13 became leads

Background

Inspecto Handover is a UAE property inspection and snagging company built to protect buyers, investors, and homeowners before they accept the keys.

From off-plan apartments and villas to newly completed properties, Inspecto uncovers poor workmanship, unfinished details, and hidden defects that could turn into expensive problems later.

The expertise was already there. What Inspecto needed was a stronger digital presence and a lead-generation system capable of reaching serious property owners at the exact moment they needed an inspection.

Inspecto inspector carrying out a property inspection in a Dubai apartment with testing equipment
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Challenge

Inspecto was competing in a market where buyers only look for snagging services when the handover date is already closing in.

That means the window to win the lead is brutally short. Miss the moment, and the customer is gone.

Inspecto needed more than clicks and visibility. It needed a lead-generation machine built to reach serious property buyers at the right time, turn urgency into qualified enquiries, and drive down the cost of every lead.

The Inspecto Handover website shown on an iMac

Our Approach

We built Inspecto a focused lead-generation system designed to reach property buyers before the handover window closed.

Campaigns were segmented by audience, location, language, and intent, then matched with sharper messaging and inspection-led creatives. We simplified the enquiry journey, strengthened the lead forms, and continuously shifted budget towards the audiences and ads producing the strongest results.

No wasted clicks. No broad targeting. Just a tighter system built to generate more qualified enquiries, improve conversion, and drive the cost per lead down.

Results

Inspecto did not need more traffic. It needed more of the right property buyers taking action.

The campaigns generated 117 leads, with monthly lead volume climbing 93% as performance gained momentum.

Click-to-lead conversion reached 12.79%, a 23% improvement, while the cost per lead dropped by 37%.

Behind those results were 41.4K people reached, 100.8K impressions, and 997 link clicks from audiences actively approaching property handover.

More buyers reached. More enquiries converted. Lower acquisition costs. A performance engine built to scale.

0
Leads Generated
+0%
Increase in Monthly Leads
-0%
Reduction in Cost per Lead
0.79%
Best Click-to-Lead Rate Achieved
41K+ People Reached100K+ Impressions997 Link Clicks
Monthly leads nearly doubled
+93%
Proof From Inside Ads Manager
Meta Ads Manager
Meta Ads Manager pivot table showing three months of reach, impressions, link clicks and leads totalling 117

Spend figures are blurred to protect client confidentiality.

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